Sweet Things Sweet Shop:

A Sweet Legacy in Downtown

Ste. Genevieve

CANDY CHRONICLE

5/3/2024

For nearly four decades, Sweet Things Sweet Shop has been a cherished fixture in downtown Ste. Genevieve, delighting candy lovers of all ages with its irresistible treats and whimsical charm. Founded in 1985 by two sisters under the name Les Sweets, this candy store has undergone several transformations over the years, but its commitment to spreading sweetness has remained unwavering.

Now under the ownership of Joy and Nichole French, Sweet Things Sweet Shop is breaking new ground while honoring its rich history. One of the most recent milestones for the shop is the trademark registration of "World's Okayest Candy Store®,”

a tagline that embodies the owners' belief in embracing imperfection and finding joy in life's simple pleasures. This trademark not only sets Sweet Things Sweet Shop apart but also reflects its philosophy of inclusivity and authenticity.

From its humble beginnings as a candy and home decor/gift store, Sweet Things Sweet Shop has evolved into a vibrant destination offering a delightful array of candies, toys, and books. The transition to a brightly colored candy, toy, and book store reflects the owners' vision of creating a space where visitors can immerse themselves in a world of sweetness and whimsy.

CANDY CHRONICLE

5/3/2024

In addition to its physical storefront, Sweet Things Sweet Shop has expanded its reach through its online store and growing social media presence. With active accounts on Facebook, Instagram, TikTok, YouTube, and X, the shop engages with customers near and far, sharing behind-the-scenes glimpses, product highlights, and sweet moments that resonate with its audience. As Sweet Things Sweet Shop approaches its fortieth anniversary, it stands as a testament to the enduring appeal of sugary delights and the power of community.

Through its journey from Les Sweets to Sweet Things Sweet Shop, and now under the ownership of Joy and Nichole French, it continues to be a beloved destination for locals and visitors alike, offering a sweet escape from the hustle and bustle of everyday life. Whether online or in-person, Sweet Things Sweet Shop invites everyone to indulge their sweet tooth and join in the celebration of life's little joys.

October 2013, Ribbon cutting ceremony for Joy and Nichole French, new owners of Sweet Things Sweet Shop.

To the right of French stands Thelma Maynard, original

owner/founder of Les Sweets.